Long lasting, naturally radiant colour and shine, now with a NEW Multi-Care Mask enriched with quinoa! Permanent Hair Colour with 100% grey coverage from the very first application, in an easy to use, non-drip gel formula. Enriched with natural plant and seed oils and extracts to gently care for your hair and scalp, with no ammonia. Contains a 50ml Multi-Care Mask, enriched with quinoa, Baobab, Milk Thistle and Shea Butter, designed for use immediately after application and to maintain the hair colour in the weeks following.